I’m Gina Tron, an indie author and marketing professional who decided indie writers deserve better PR.

I’ve worked in media and television production since high school. By day, I was a technical director; by night, I served as PR director for indie fashion shows and a Brooklyn fashion incubator. Securing placements in outlets like The New York Times and The Wall Street Journal came naturally for me.

But when it came time to promote my own books — small-press poetry collections and memoirs — I saw how inaccessible legitimate publicity is for most authors. I’ve always handled my own PR campaigns, securing coverage in outlets like Interview Magazine and The New York Post.

When I tried to hire PR for my latest memoir, the quotes started in the thousands, far beyond what most indie authors can afford. And then there were the scams. So many scams.

That’s when it hit me: Why doesn’t a legit, affordable PR service exist for indie authors? So, I created one. My goal is to help indie authors get their work into the world without breaking their budgets or their spirit.

Over the past year, I’ve operated as a PR consultant, supporting clients ranging from a fashion designer to a sponsor of a neurodivergence organization. Now, I’m pinpointing my focus to indie authors.

Indie-Outie is my way of using my PR experience to uplift fellow independent voices. I offer the services I love doing at rates authors can realistically afford. For me, it’s a form of literary citizenship.